Monday, November 1, 2010

LETHOLOGICA. A compilation of contemporary Australian Hip Hop

...lethologica: a psychological disorder that inhibits an individual's ability to articulate his or her thoughts by temporarily forgetting key words, phrases or names in conversation...

A key aspect of Australian Hip Hop is poetic articulation of current ideologies (clever words that express our current society). I therefore like the irony that the title Lethologica brings.

The aesthetic for the cover design has not really been inspired by any existing album covers that I've seen. Rather, I have drawn inspiration from the overall culture o
f Hip Hop in Australia - which strips back the fake and the sexy, and focusses solely on the music and the message.

The cover therefore will use images of music equipment that Hip Hop artists use (eg. mixing desks, turntables, amps, mics etc) collaged together to create a robot character that will recur throughout the booklet artwork. Other elements will include graphics inspired by street art and urban culture.

featured artists will include:
muph and plutonic
the herd
the resin dogs
bliss n esso
hilltop hoods
maya jupiter
true live
1200 techniques

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